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Wiley Wednesday: An Interview with Casey Lynn Marketing and Media Services — No Comments

  1. I "get" how to come up with a marketing/promo plan better now, but do you have suggestions for how to keep up with everything? I don't want to a) get over-committed or b) drop any balls I've got in the air, but there's so much to do and respond to that it's hard to know how to be the most effective.

    Also, do you have any thoughts on how to use Facebook and Twitter effectively? I've branded my FB page to be "Explore the world of A. Catherine Noon" because my tagline is the same, only "worlds." If figure, my daily round might be of interest to my readers because it's the world that helps me create my stories. I do a photo series, "A Writer in the City." But I feel like I'm still missing the "point" of Facebook, because my brand isn't really about chatter. Same problem with Twitter, esp. because status updates are so truncated.

    Any suggestions?

  2. Noony, the best thing to do is start slowly. It's so tempting to run out and get an account on every social media and networking outlet you can find, but quality is far more important than quantity here. If you enjoy using Facebook and not twitter, then don't force yourself to do the latter; instead, maximize your Facebook impact by connecting with readers and writers through friending, liking, and joining groups.

    When using both Facebook and twitter, it's so easy to have your information cross-posted on both sites–but don't do this! You want to form multi-faceted connections with people via social media. If they realize they get the same message from you on FB and twitter, they'll either stop following you (some people are THAT annoyed by the repetition) or they'll only follow you on one platform. I tend to use both to promote blog posts, new releases, etc–with diverse and varied wording of the updates–but promo should only be 70-80% of your social media engagement. To differentiate between the two and use them to their full potential, take advantage of their differences. Use twitter to participate in hashtag chats, more casual chats with friends, and short bursts of info about you. Facebook forms deeper connections with your friends, but you don't have the same immediacy in your conversations. Use FB to post links to interesting articles, sites, and photos; take advantage of the polling function of pages. Yes, you can do most of this on Twitter, but on FB your page/profile records this information in a more accessible way than a twitter page does, so your followers are more likely to check out your profile to get to know you. On twitter, it's all about the conversation.

    Hope that helps–and I'll have to do a longer post discussing this for sure!

  3. Thank you so much, Casey. I can definitely see your point about not diving into all of the social media at once. It can be very time consuming, and sometimes it's hard to see that until you're overcommitted.

    I appreciate you discussing the differences between Facebook and Twitter. I honestly haven't ever even gone to the twitter website for either personal or professional use yet, but I know several writers that use it frequently. It's good to see that there are ways to use social media in a really focused way.

    Thank you again for your time. I really appreciate it!