“If writers were outgoing, we’d be actors.”
Online marketing is pretty crucial for my promotion. It allows me to socialize from the safety of my living room and filter criticism through my computer. There’s something about having a box of tissues, wine and chocolate nearby when a reader informs me my book is best used as toilet paper. Ouch! I live in the comfort that my book pages might paper-cut their arse. 🙂
I believe the key for any writer to self-promote is to do what your comfortable with, do it well, and be genuine. If you promote with the “buy my book” and nothing else, readers react like sharks to blood in the water. And, if you dip your hands into everything, your voice can be diluted or become noise.
My general platform involves social media, online presence and public speaking – ironically I loved acting in high school, but never pursued it as an adult. I was also in speech, so I have no qualms about public speaking.
I’ve spoken at smaller conferences and this particular form of promotion has served me well. It’s usually indirect as I’m talking about a genre, e-books, publishing in general. The spotlight isn’t really on me so I don’t have to worry if I forget my lines. 🙂
That’s how I feel in my head. 🙂